From the LA Times:
Evangelical churches across the nation are launching an aggressive effort to save souls by talking about a fictional murder mystery that many regard as blasphemous.
Pastors are setting out doughnuts and sandwiches and inviting non-Christians to come discuss "The Da Vinci Code" bestseller. They're creating hip marketing campaigns to draw nonbelievers to sermons about the thriller. They're even giving away free iPods loaded with their commentary on the novel.